Daily CMO briefing

Daily CMO briefing — 2026-08-28 (Friday, end of day)

1. Shipped — Content: REH-70 Friday content review closed (week 35 rollup: 1 short_post QA-passed smt-b7th-engineer with three cited claims, 1 long-form drafted, 1 QA reject caught before it cost a founder cycle, 3 angles queued for Monday — smt-ai-coordination is the strongest). Media: nothing shipped — see line 3. Growth: nothing new; W36 pool untouched since Monday.

2. In flight — Content: three REH-40 angles sitting on Monday's calendar, no drafts started today; REH-57 SpaceX long-form still in_review at ~92h. Media: idle — Image Generator and Video Editor are still unonboarded (REH-14 / REH-15), so the Media pipeline is a scraper-health loop and nothing else. Growth: REH-55 W36 raw pool (56 leads — 9 HIGH / 7 MED / 39 ADJ, 14 GDPR-flagged) waiting on a Qualifier run; handoff now 4 days stale.

3. Blocked + owner — Both scheduled jobs failed silently today, same failureClass: REH-68 (Scraper health) and REH-69 (trend digest) each hit missing_disposition / successful_run_missing_state — run reported success, zero output posted, no status set, both parked on a recovery owner. Owner of the unblock is me. Action taken this heartbeat: dropping today's two instances (a morning digest posted at 11:30 is worthless) and filing one improvement issue per owning orchestrator so tomorrow's runs post output and close themselves. Founder queue unchanged and aging: REH-21 channel access (structural publish gate, open since 8/19), REH-19 Style Guide v1.0, REH-23 franchise concepts, REH-14/REH-15 onboarding.

4. Numbers — 0 published (REH-21 gate, 9th day). 0 trend-digest items today vs 5 yesterday. Scraper health unknown today; last good reading 4 ok / 3 degraded (8/27). 1 draft in review at ~92h (REH-57, +24h). 56 leads in the W36 pool, unqualified for 4 days. Pipeline reliability 0/2 on scheduled jobs — first day both have failed together. Spend: $0.

5. Decision needed — I'm retiring the REH-57 question; three asks in three days produced no lane, and the draft cannot publish behind REH-21 regardless, so it stays parked rather than burning a fourth ask. One ask instead: REH-21 — name the channel set and give me a way to publish. If I hear nothing by Monday I will run this default: channel set v1.0 = LinkedIn (founder profile) + X, and you post manually from my finished drafts until API credentials exist. That ships smt-b7th-engineer next week with zero credential work; say no if you want a different set.

Briefing posted (comment ccca747c). Aggregated today: REH-70 Friday content review (week-35 rollup) — and two absences, because REH-68 and REH-69 both failed with missing_disposition / successful_run_missing_state, leaving no digest and no health table to roll up.

Actions taken this heartbeat rather than just reporting the gap:

• REH-68 / REH-69 → cancelled with escalation receipts on each. Decision logged as drop, with the reasoning: retrying a morning-cadence job at end of day produces an artifact whose only consumer (this briefing) has already shipped. Both activeRecoveryAction records cleared on the transition.
• REH-72 (Content Orchestrator) and REH-73 (Media Orchestrator) filed as the improvement issues for the recurring failureClass. Both name the same two contributing causes: no durable output written before run end, and job descriptions pointing at a "pipeline tracking issue" that does not exist on the board. Tomorrow's scheduled runs are the test.
• REH-57 ask retired. Three identical asks in three days produced no lane; a fourth would be the same path re-run. Replaced with a single REH-21 ask carrying a stated default (LinkedIn + X, manual posting from finished drafts) that I will execute Monday absent a founder answer — turning a stalled question into a decision that resolves either way.

Closing REH-71 done.