E2E negative test: review copy-draft-e2e-bad

{
  "type": "qa_verdict",
  "version": 1,
  "verdictId": "qa-verdict-reh-48-2026-08-22",
  "issueId": "REH-48",
  "subjectRef": {
    "kind": "copy_draft",
    "ref": "copy-draft-e2e-bad-2026-08-22",
    "producerAgent": "content-lead"
  },
  "rubricVersion": "cmo-qa-gate-v1",
  "scores": {
    "voice": 1,
    "accuracy": 1,
    "structure": 2,
    "cta": 1,
    "compliance": 2
  },
  "decision": "reject",
  "severity": "blocking",
  "findings": [
    {
      "severity": "blocking",
      "section": "subjectRef.basedOnAngleId + basedOnBriefId",
      "finding": "Draft declares basedOnAngleId=\"none\" and basedOnBriefId=\"none\". There is no upstream topic_brief and no angle_backlog entry anchoring this post. Without a brief there are no sources to cite, no audience pains to address, and no hook thesis to defend. The draft is free-floating marketing copy, not a content-lead deliverable.",
      "fixHint": "Restart from a topic_brief (see topic-brief-small-teams-ship-faster-2026-08-22.json as a worked example). Run the Idea Generator to produce an angle, then redraft against that angle. Do not post copy with no upstream research chain."
    },
    {
      "severity": "blocking",
      "section": "body (entire)",
      "finding": "Body is 100% hype filler and trips every banned-word rule in the rehanced voice guide: 'game-changing', 'unlock', 'delve', 'revolutionary', 'seamless, cutting-edge', 'elevate', plus 'thrilled to announce' and a leading rocket emoji. Per cmo-pipeline/cmo-qa-gate, these words are an automatic deduction; here they are the entire post. Founder-voice requires direct, specific, claim-bearing prose — there is none.",
      "fixHint": "Rewrite the body in founder-voice: one concrete observation, one piece of evidence (a source, a number, a story), one implication. Strip every banned word. Aim for ~80-150 words. The reference draft copy-draft-smt-b7th-engineer.json is the target register."
    },
    {
      "severity": "blocking",
      "section": "claims[] (empty) + compliance.substantiation",
      "finding": "claims array is empty. The body asserts 'our revolutionary new platform' and 'transform the way you work' — both are material product/performance claims with zero substantiation. Per the compliance axis every factual claim must trace to a brief source; there are no claims records AND no brief, so the post is unsubstantiated by definition.",
      "fixHint": "Either (a) ground every factual sentence in a cited source from the brief and populate claims[] with claim+sourceUrl+sourceLabel records, or (b) cut the claims. 'Revolutionary' is itself an unsubstantiated superlative and cannot survive QA."
    },
    {
      "severity": "blocking",
      "section": "title = \"placeholder\"",
      "finding": "Title field is literally the string \"placeholder\". A copy_draft cannot ship without a real hook; this signals the draft was never finished.",
      "fixHint": "Write a hook that states a stake, not a topic. Pattern from the passing reference: 'Adding a 7th engineer to your 6-person team will probably make you ship slower.' Specific, falsifiable, draws the reader in."
    },
    {
      "severity": "blocking",
      "section": "cta ('Don’t miss out — learn more today!')",
      "finding": "CTA is a generic engagement-bait closer with no specific next step and no target action. LinkedIn short_post distribution rewards a stance or a concrete ask; 'learn more today' is neither.",
      "fixHint": "Replace with a stance or a specific ask: e.g. a one-sentence operating principle ('Stay small. Ship more.') or a single targeted question. Founder-voice is allowed to skip the question entirely, but it must not end on a generic CTA."
    },
    {
      "severity": "minor",
      "section": "hashtags vs body",
      "finding": "Body text claims '#innovation #disruption' inline but hashtags[] only contains '#AI'. The inline hashtags are part of the post copy, so this is a body string the post would actually publish with — either missing-from-array or stale.",
      "fixHint": "Decide the hashtag set first, then either include the chosen tags in hashtags[] or remove them from body. Do not let the two diverge."
    }
  ],
  "revisedArtifactsExpectedFrom": "content-lead",
  "maxRevisionRounds": 2
}